The latest Samsung range is proving to be very popular, mainly due to its great-looking and user-friendly designs. In the past few years, Samsung has risen to become the second largest manufacturer of mobile phones in the world. The reason for Samsung's success has been cutting-edge technology (especially high-quality LCD displays and digital cameras) packaged in attractive designs, especially the sliding design which has become Samsung's signature. Samsung have a key advantage in being one of the world'selectronics giants, with expertise in a wide range of key technologies. Samsung made a few mistakes during 2007, especially with their early touch-sensitive models, but they seem to have learned from that mistake and are back on form with their latest releases.